Advertising Salary
£28,000 - £32,000 per annum

About The Role

We have an exciting opportunity for a Retail Communication Lead to help deliver, maintain, and develop the communications and engagement strategy for Bestway Retail. 

Salary: £28,000- £32,000

Your main responsibilities: 

  • Create and issue effective, engaging and ‘right first time’ retailer facing communications in line with the Bestway communications framework and tone of voice
  • Own and drive internal engagement with the retailer facing editorial plan
  • Align all retailer facing communications to the strategic objectives and priorities of the business
  • Ensure consistency in tone, language and approach for all retailer facing communication materials
  • Ensure that that all communications are suitably written, targeted, and scheduled for a busy, diverse, and complex audience
  • Work closely with the Retail Operations team to ensure that all information is issued ‘right first time’
  • Ensure that all content on the retailer website is engaging, relevant, current, and prioritised appropriately
  • Ensure that emergency communications are issued on time and to standard
  • Work with internal stakeholders to write best practice, sales driving, and operational tools/guides for retailers to support consistent execution of seasonal events, sales opportunities, and essential business practices
  • Identify opportunities to develop and simplify the Bestway communications framework and retailer website
  • Advise internal stakeholders on relevant and effective communications strategies for retailer facing operational, tactical (sales driving) and strategic activities
  • Support the development of the Retail Communications Executive
  • Provide detailed briefings for key internal stakeholders including the Customer Support Team and the field-based Business Development Team
  • Build effective relationships with retailers and Business Development Managers to support the development of the communications framework and relevance of messaging
  • Track and grow retailer engagement with and readership of Bestway communication platforms

About You

  • Microsoft Word, Excel, and PowerPoint (intermediate / advanced)
  • Strong communication and grammatical skills, both written and verbal
  • Attention to detail
  • Creative thinker who brings fresh new ideas to life
  • Excellent organisational skills, flexibility, and an ability to prioritise workload in a fast-paced environment
  • Ability to work alone and as part of a team
  • Presentation skills
  • Experience of producing communications in a customer centric environment
  • Experience of leading communications for a diverse and complex audience
  • Strong digital skills
  • Operational knowledge of the convenience/grocery industry
  • Experience of using Dotmailer or similar e-marketing service
  • Experience of using Sitecore or similar content management system

What next?

If you are looking to launch, or grow, an exciting career in a company that values progression and development! Choose “Apply now” to fill out our short application and submit your CV!



About Bestway

Bestway Retail now supports nearly 3000 symbol retailers as well as operating over 400 franchised stores, and over 170 company owned stores throughout England and Wales, we employ over 2500 colleagues who enable us to provide a great local retail service in our communities.

Through the acquisition of Costcutter Supermarkets Group into our Bestway Retail Division, our annual wholesale turnover has grown to c£3b per year.

We own the UKs largest franchised off license and convenience chains which encompasses the brands Bargain Booze, Wine Rack, Select Convenience and Central Convenience. Our vision is to be the best value off licence led convenience retailer and wholesaler.

Both retailers and suppliers are supported by this new additional scale of the combined business, with the collaborative partnership approach making Bestway the partner of choice for growing sales in the convenience market.

Join us and you will be joining our fast-paced business, entrepreneurial and dynamic business. It's an incredibly exciting time to join us in this new venture!!

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