Advertising Salary
£40,000-£45,000 per annum

About The Role

Are you hardworking, organised and able to juggle a complex workload spanning multiple brands using your experience, expertise and fierce ability to get things done? 
Are you looking to step into a tight-knit team within a fast-paced organisation where your work will really matter and your impact felt in thousands of stores across the breadth of the country? 
Well, this exciting role of Marketing Manager / Senior Marketing Manager may just be for you! 
Salary: £40,000- £45,000 per annum
Our Marketing Team is looking to backfill this position following an internal promotion as we work through our integration into Bestway Retail following our acquisition in early 2021.
You will be line managing two managers who themselves are responsible for leading seven direct reports between them across our in-house studio and promotional and local marketing teams. This role will need you to use your experience to continue to drive our change agenda as we navigate the ongoing integration.
You and your team will be working on a range of household name retail brands spanning the length and breadth of the country – developing high-quality assets to activate both in-store and digitally and with a strong focus on delivery and a bias towards action!
The core of your work will be supporting and overseeing the processes within your team, ensuring that the governance and processes work as intended to ensure all work is delivered on time, within budget and with 100% accuracy. 
Alongside this, you will own and activate our retailer recruitment strategy, being the driving force behind our advertising and communications efforts to secure inbound leads from retailers wanting to be part of the Bestway family. To achieve this, you will call upon your B2B experience and expertise. 
We place great importance on having a ‘can-do’, positive attitude within our Marketing Team and are looking for people who share in our values and can demonstrate their ability to maintain such an attitude in a fast-paced and demanding environment. 
 Reporting to the Head of Marketing, as a (Senior) Marketing Manager your main duties will include:
  • The leadership & day-to-day support / management of the Promotional, Local Marketing and Studio teams, ensuring that the governance and processes work as intended to ensure all work is delivered per our strict deadlines, within budget and with 100% accuracy

  • The accountability for researching, designing, briefing and developing our promotional and seasonal campaigns with the team to underpin our promotional marketing efforts (Easter, Summer, Halloween, Christmas…etc.). Then, undertaking analysis to evaluate the success of all campaign activity, championing a test, learn and refine approach and sharing best practices within the team and cross-functionally

  • The ownership of the strategy and activity that drives inbound retailer leads for new retailer recruitment. Developing and executing the strategy, activation plan and advertising content to achieve lead targets. Activating marketing campaigns for awareness-raising and demand generation, ensuring an appropriate mix of activities and channels at key touchpoints across the inbound lead journey

  • The ownership of our insight partner relationships and driving insight-driven decision-making across the business through cross-functional engagement and as part of the ‘business as usual’ work cycles. Moreover, working alongside our insight partners to commission and oversee all necessary research projects and turn all data into useful, actionable insights for the organisation

  • Working alongside the Head of Marketing and other marketing leads to develop the wider medium and long-term marketing strategy and turn this strategy into tactics & actions to achieve our goals

  • Working cross-functionally and closely across the organisation at all levels to support all initiatives by securing their buy-in to achieve the desired results

  • Planning and managing the marketing budget (as well as inbound income), ensuring all marketing activity delivers value for money and showcases a positive ROI

  • Ad-hoc project management requirements of various marketing initiatives as needed by the team and / or business

About You

  • An experienced expert with knowledge across the full marketing mix

  • Can evidence a track record and your full understanding of B2B & B2C marketing principles & tools

  • Can showcase and evidence strong, confident leadership skills and proven experience at the management level, particularly in fast-paced organisations
  • A proven ability to lead and deliver innovative, effective marketing campaigns across physical and digital channels

  • An experienced and proven project manager who can deliver on time and on budget, every time
  • Experience working with industry insight partners across both syndicated and commissioned research

  • The ability to craft a strategy and to turn marketing strategy into delivery-focused marketing plans, facilitating and delivering a programme of effective marketing activity on time on budget
  • Strong customer and results orientation, with a focus on effective and timely delivery of objectives

  • The ability to be resilient in challenging circumstances and with a positive and proactive approach to achieving change

  • Excellent communication skills, with evidence of building credibility with a wide range of audiences
  • A proven ability to work cross-functionally, build strong working relationships and networks at all levels
  • A creative approach to solving complex problems

  • Of graduate calibre with a relevant degree and evidence of post-graduate continuous professional development, ideally Membership of the Chartered Institute of Marketing (CIM) or equivalent
  • Ideally experience of working in a retail organisation, or knowledge of the principles of retail marketing
Traits & Behaviours
  • Enabling and developing a ‘high support, high challenge’ culture within your team

  • Being an effective coach to challenge and develop your team

  • Empowering your team without micromanaging – striking the balance for the team to thrive
  • Creating an inclusive team environment, showing concern for success and wellbeing

  • Being productive and results-orientated yourself and showcasing this leadership to your team
  • Operating as a true role model for your team

  • Being an effective communicator who listens well and shares information
  • Being supporting of career development and not shying away from discussing performance
  • Having a clear vision and strategy for your team, both in the short and long-term
  • Keeping abreast of all processes to have the technical skills to support the team
  • Being a natural collaborator that works well with others and wants to build relationships
  • Being a strong decision-maker and someone that has the best interests of the business at heart

What next?

If you are looking to launch, or grow, an exciting career in a company that values progression and development! Choose “Apply now” to fill out our short application and submit your CV!

About Bestway

Bestway Retail now supports nearly 3000 symbol retailers as well as operating over 400 franchised stores, and over 170 company owned stores throughout England and Wales, we employ over 2500 colleagues who enable us to provide a great local retail service in our communities.

Through the acquisition of Costcutter Supermarkets Group into our Bestway Retail Division, our annual wholesale turnover has grown to c£3b per year.

We own the UKs largest franchised off license and convenience chains which encompasses the brands Bargain Booze, Wine Rack, Select Convenience and Central Convenience. Our vision is to be the best value off licence led convenience retailer and wholesaler.

Both retailers and suppliers are supported by this new additional scale of the combined business, with the collaborative partnership approach making Bestway the partner of choice for growing sales in the convenience market.

Join us and you will be joining our fast-paced business, entrepreneurial and dynamic business. It's an incredibly exciting time to join us in this new venture!!

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